Predictive modelling
Propensity-to-buy, propensity-to-lapse, next-best-action and customer-lifetime-value models — built to feed directly into campaign targeting, retention workflows and pricing decisions.
We work in Python, R and SQL across cloud and on-premise stacks, and we hand over models with the documentation, tests and monitoring needed to run them in production.
Analytics and experimentation
Segmentation, channel and media-mix analysis, and A/B-tested campaign design — built on a discipline of measurable uplift over control.
Forecasting and demand modelling for capacity, claims and revenue planning.
